Whether you’re running for office, building a legislative agenda, or advancing and blocking public policy, Petel & Co. will help you define and deliver the win. We’re in the business of beating Republicans, electing Democrats and passing progressive policy.

About Us

Petel & Co. is a 100% woman-owned firm committed to progressive causes and candidates. We’re the go-to team for candidates and organizations looking to marry science with art: we know every win is about math, margins and message.

Our data and message-driven strategy has elected hundreds of candidates to public office, from the White House to the State House. We’ve advanced important public policy, killed dangerous legislation and persuaded voters with layered advertising, rapid response programs and tactical campaign strategy.

We’re experts in electoral targeting, voter persuasion and political communications. By integrating digital, broadcast, phones and direct mail, Petel & Co. can help your campaign deliver a strong paid and earned communications plan.

Meet Our Team

Karen Petel, President

Karen is a strategic planner and communications and targeting professional who turns ideas into action. She has worked with nonprofit organizations, political campaigns, and labor unions to educate, persuade, turnout, and build loyalty among members, voters, and decision-makers.

Her experience is rooted in 20+ years of developing research-and-data-driven blueprints for victory. Using cross-platform planning, creative direct mail, targeted digital communications, and organizational management, Petel & Co. has become an award-winning, highly sought-after public affairs and political consulting firm in the US and abroad.

Karen is the strategic force behind all of Petel & Co.’s work, ensuring each effort is impactful, actionable, and message-driven. Her deep understanding of communications and electoral targeting has helped Petel & Co.’s clients translate complicated legislation into relatable action to win some of the toughest contests in the nation.

As Vice President of the Board of the Women’s Campaign School at Yale Law School, Karen designed the course curriculum, oversaw instructors, and recruited the most diverse faculty and student enrollment in school history. She has taught political strategy through workshops, lectures, and university courses to students in twelve different countries throughout Europe, Africa, the Middle East, and Asia.

Previously, Karen served as Political Director at the Democratic Congressional Campaign Committee (DCCC), EMILY’s List, and the WOMEN VOTE! Project. Before moving to Washington, DC, Karen was a campaign manager and staff to campaigns across the nation for statewide office, congress, ballot initiatives, and legislative battles on referendums and public affairs programs.


Kathy Criser, Production Manager

Kathy finds ways to make the impossible possible. She has great relationships with our printers and postal representatives and will ensure that your mail is on time, on budget, and without error. Kathy has overseen the printing of millions of pieces, and because she is a trained graphic and prepress designer, she knows exactly what to look for when preparing your mail. With over 15 years of experience in print production for direct mail, Kathy knows that direct mail is only as good as the production behind it.


JT Taylor, Art Director

JT is an award-winning graphic designer. He directs the overall layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts of your brochure, legislative scorecard, and any associated add-ons. With 19 years of experience in print, layout, and graphic design, JT works to ensure that every product is impactful with images that reinforce the message and carry a clear line of vision for the reader.

His experience in design ranges from magazine advertisements, marketing brochures, political persuasion mail, and corporate reports. He has designed thousands of print products and understands the importance of attention to detail and always works to exceed client expectations.

Our Work


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